I've never heard of Fanswise until now. My opinion isn't important, but many other guys probably haven't either. The girls' goal isn't to swing market share, it's to make money now. More guys are on OF. I just looked at the Fanswise insta**** page and the OF IG page, side by side. The marketing for fanswise is just ineffective. Sorry for being harsh, just giving my opinion.
Top descriptions:
With Fanswise you can sell subscription videos, VOD and any product via your integrated store. Each one having their own tab. Fanswise is the best!
Make your influence pay!
Onlyfans is short and to the point. No need to think about what any of that stuff from the FW description means, and no self-proclamations about being the best. Then scroll down FW IG page and see loads of pics of FBBs flexing. Sure, an FBB looking at it might see it and think cool, I can relate to that, but there's no messaging jumping out at you. It takes significant cognitive effort to figure out what it is.
On the other hand, scroll down OF IG, and see many inspirational quotes on the pictures themselves (no need to click the pictures):
Onlyfans can and will be a great life changer for myself and others
It's so endless, the platform and what you can do with it
Onlyfans allows me to connect with my fans on a personal level
Onlyfans was the best business decision I ever made
On every single one of their posts with an inspirational quote, they have some effective photoshopping putting the text on top of a blue-ish color that jumps out at you, which is consistent with the color schema on their website. Then some people here reporting Fanswise has a bad tech experience. I've never used it, so I can't speak to that, but if I'm an FBB looking for a platform, that might make me nervous.
Marketing is more than taking what you might think is a bunch of sexy photos and slapping them on an insta**** page. Then when I go to your actual website:
Lightning fast uploading
Multi-video uploading
Performer-to-Performer communication
Chat with members
Cross-over-content between performers
Individual performer store
Affiliate program for blogs to promote your content
80% Standard commission rate
(Deduct 5% when gained from affiliates)
That is a big wall of text to take in. Compared to what I see on the onlyfans website:
Sign up to make money and interact with your fans!
Much simpler. Very effective. Plus their logo is bigger and more recognizable, their buttons are more appealing (more rounded, etc.). They have an effective animation of what OF looks like on a phone, the typical addictive social media feed. I don't work in marketing, but this is what I see in about 5 minutes of work. The content itself doesn't always matter, but presentation is very important in the business world. (Marketing isn't just important to attract the talent either, but also to attract the customers. OF is run by shitty people though, there's no denying that.)