The idea that was mentioned a few years back was astonishing! The idea that on line fans, many of whom have no idea about the criteria of judging a contest, let alone been to a contest recently, should decide who wins fills me with horror! I'm sure a few Football fans would also like to ignore how many goals a team scores, or how good they are, and just vote on who should get the world cup. Obviously, their favourite.
An online Inst@gram / Facebook type contest sounds a bit of fun, although proud athletes should only take any result as just that, a bit of fun. No idea if athletes themselves would be interested, I can imagine a few might see an opportunity here. I guess some sort of web site would be set up, athletes would post their pictures of compulsory poses, maybe a routine as well, and fans would vote.
It might be fairer if identity was kept secret and only a competitor number used, even face cropped, although tattoo's would reveal the identity to many voters. The only reason I consider that, is we see from the real world, some fans will only vote for their preferred competitor, regardless of whether she is the best.
How would this be set up, and be fair, and therefore be exciting? I have no ideas.