While I think its good theres someone doing this, I'm not sure how viable this idea is. The number of people who have access to VR headsets is very, very small and the potential number of femuscle lovers among them is even smaller.
That's true, but the people owning a VR headsets will raise massively. Oculus starts distribution of the first consumer version May this year and the price will fall too when competitors will follow. And then, there will be a quite big Amazons world already

People thought the same thing about 3D too. Then it never became the 'Next Big Thing'.
Hmm, most movie Blockbusters are shown in 3D and the cinemas are full. I wouldn't go to cinema anymore without 3D. OK, a TV screen is just to small for 3D.
And, the VR discussion, I just have with people who never looked through a today VR headset. The others who had the chance to use one are just blown away.
Let me give you an example: I've been playing Elite Dangerous with VR headset. At the moment the current VR driver version doesn't support the current version of Elite. (This will change again). I stopped playing Elite, it's just no more fun playing on the screen if you played it in VR before.