How do you plant the idea in a woman's mind that she should build muscle? Maybe not become a bodybuilder, but at least start building more.
eg. I was thinking today about if I knew a fit, gym going - but not muscular - woman in my street, could I drop something in her mail box that might plant an idea in her head?
Or if I knew her email address, could I sign her up to something - a website, a newsletter?
Of course if you actually are on speaking terms with a candidate, there are more options.
ie. what tools do we have to spread the gospel of muscle?
What strategies have you tried? Does it differ by how well you know them?